Breathalyzer

Chevrolet has spent years making vehicles safer, but there's one thing no amount of technology can solve: drunk driving.

Through Chevrolet's partnerships with MLB, Manchester United, and the Army-Navy Game, we turned everyday fan touchpoints into a safety tool. Using alcohol-reactive paper, ads on coasters, bill trays, and event programs revealed a free Lyft or Uber code when someone who'd been drinking breathed on them.

If you've been drinking, your ride home is already covered.