Chevy Colorado Launch
The new Colorado wasn't just another truck launch. Rather than talk horsepower and capability the way everyone else does, we reframed it as an escape plan. A truck built for getting away from routines, responsibilities, and the occasional life crisis.
With Oregon's coastline as our backdrop, we spent a month chasing every kind of terrain we could find. The result was a hero spot, a suite of feature videos, and a photography package spanning dunes, mountains, rocky trails, and miles of coastline.
